Overview :

AgricInvezt is a fintech platform that empowers users to invest in agriculture stocks, bridging the gap between investors and the agricultural sector.

Research and Discovery

Our team conducted comprehensive research to gain insights into user behaviors and pain points. The research methods included:

a. User Surveys: We collected responses from 500+ users to understand their expectations and pain points. b. Competitive Analysis: We evaluated similar investment platforms to identify industry best practice. c.User Interviews: We conducted in-depth interviews with 15 active investors to gather qualitative insights

Key Findings:

• Users found the current investment process complex and time-consuming.
• The existing interface lacked clarity and consistency between mobile and web versions.
• Accessibility features were limited, excluding some potential users.

Design Solutions:

• Interface Enhancement.
• Added a news feed section with updates on the agriculture industry.